The New Member Welcome

The new member welcome.png

When you join or sign up for something new, it is always nice to immediately feel like you are getting something out of it. This is no different when it comes to an association. There should be clear steps as to what happens when a new member joins and if these are not already in place, it is time to start brainstorming!

 

1. Welcome Email. Have your new member automatically receive a welcome email. This email should include a re-explanation of their benefits, information on how to log in to the website, and where to find different resources. This will help them to quickly become familiar with the system and will reach them at the time they are most excited about their membership.

2. Buddy System. Appoint someone on the board or a member on the membership committee to buddy up with the newbie. This gives that person a point of contact they can go to with questions, concerns or to get more involved.

3. Check back in. After around 6 months, check back in with the new member to see how they are liking the group. This could be done through a survey or just a quick email. This check-in will let you know if your system needs some changes for future new members.

 

Creating these onboarding steps will help to ensure member retention and growth. The happier the member is the more likely they will be to refer the organization to a friend and to stay in the group themselves.

Arming your Board for Cyber Attacks

Preparing your board for potential.png

We have all come across phishing emails in our inbox once or twice. Some of us might have even fallen for it! Associations are often the prey to these cyber-attacks. It is easy to look at an association’s website and find out who is in charge of the organization and who would have access to the bank account. The emails of those individuals is also usually right there for the attacker. Because this information is so readily available, it is important to train your board and/or staff on potential cyber-attacks.

 

Most “phishers” are focused around a money transfer. The attacker might imitate the email of the President and email either the treasurer or staff with a request to transfer the money. Train your board to verify the email of the President when they receive a request like this one. There is often something slightly different that will indicate that the request is a scam.

 

Another resolution to the problem, would be to set procedures in place for when and how a money transfer should happen. Perhaps your board could make it a rule that no money should be transferred unless a phone call first takes place. This will automatically raise a red flag when a board member receives an email with the request.

 

The 4th quarter is when “phishers” come out in full force so be sure to be on guard! If you are looking to test your board, try this phish test. It is a great way to test your board’s current knowledge and allows them to see examples of what could be showing up in their inbox one day.

 

The IMEX Experience

With approximately 14000 attendees, 3500+ exhibitors representing more than 150 countries, being a first-timer at IMEX America is quite an experience! I jokingly referred to it on a few occasions as the Comic-con for Event Planners, because the level of artistry and the wow factor that goes into the vendor booths is second to none!  From minute one on the floor, I was immersed in cultures, technology, futurism, exotic locations, sustainability, and education.

One of the biggest themes of the year was the focus on sustainability. IMEX was high on sustainability this year with the amazing implementation of the same scene at the event. IMEX adhered to promoting sustainability throughout the conference – providing free drinking water fountains for your refillable bottles, using reusable lanyards and recyclable badges- reducing event waste and lowering its footprint substantially.  The Sands Expo provided 100% compostable service-ware during IMEX and all leftover or unserved food items will be donated or composted. And the conference provided countless greener options for event planners and sustainability education sessions to soak up knowledge on sustainability from the experts.

Needless to say, I was left with an amazing impression of what this conference is doing for not only the event planning industry but for our world as a whole.

 

Breaking Old Habits: Keep your Association Evolving

Once a habit forms, it is often hard to break. This can be found true for associations as well. If something was done in the past, it might seem like something that should go on forever. This belief, however, could not be further from the truth.  

It is important to evaluate your strategies, monthly activities and member benefits regularly. When evaluating these components of the association, see which ones are actually making a difference in member engagement and growth. Just because something made an impact at one point in time, does not mean it always will. Times change and what members are looking for will always be evolving.

 

With this in mind, it is important to consider organizing your board’s thoughts by making a list of everything you are currently doing and then sorting it into piles. Include a pile for “keep doing” and “stop doing.” After stopping several of the items, revaluate what your members need and want. Now that you have taken some things off your plate, you will have time to start new initiatives and keep your association evolving.

 

How to Measure the ROI of your Marketing Strategies

How to measure the roi of your marketing strategies.png

A group of our team members recently had the opportunity to attend IMEX which is a place for meeting vendors and planners to come together from around the world. The team met with many vendors and sat in on several educational courses. Jill attended Jason Bornfriend’s. “How to Measure the ROI of your Marketing Strategies.” She had many takeaways that will help us to better strategize for our clients.

 

We are always working to grow the organizations that we work with and often use marketing tools to do so. Whether it is social media activity, newsletters, or email blasts, most of our marketing tends to be online. One thing that organizations often struggle with, however, is how to measure the success of that online marketing. Luckily, Jason had several tools and solutions.

 

If you are looking for an effective tool to track your marketing strategy, try one of the following.

·      Facebook Pixel

·      Google Analytics

·      Google Tag Manager

·      Pinterest Tag

·      Web & Mobile Analytics

·      Bling Ads Universal Event Tracking

 

Once you have the tracking tool you like, however, you might be confused as to what to look for. Key Performance Indicators (KPI’s) should be your focus for using real numbers to change your approach to digital marketing. Try looking at the following and monitoring their growth over time. Depending on your organization, it might make sense to determine different KPI’s.

 

1.     Cost per website visitor

2.     Rate at which your website converts users to leads

3.     Rate at which your sales team converts leads to customers

4.     Life time value of one new customer

 

After you have determined your KPI’s and observed them for each marketing strategy, you will have a good idea as to what is working and what is not. You can then take time to evaluate your marketing strategy and make changes where it is necessary.

 

Mid-Year Check In

Mid-Year Check In.png

At the start of a new year, we are always ambitious with ideas and goals. We assure ourselves we will have time and dedication to work towards those goals. Life, however, typically has other plans. There is always something more pressing especially when you are a volunteer!  This is something volunteer boards run into all the time. Whether it is a job or family life that comes in the way, something inevitably does and that’s okay.

 

At the start of your fiscal year, it is important to set those realistic but ambitious goals. They will motivate your work and give others something to strive for. When it comes to midway through the year, however, it is time to check back in with those goals and re-energize the group.

 

Plan to review your goals at the halfway point board meeting. Assess how the organization has achieved or fallen short on each goal. If your group is falling short on all of the goals, it may be time to revise and make a more realistic plan. If you are still determined to reach those goals, make a game plan. Determine steps that will be made in order to achieve the goal.

 

One method that many organizations use to achieve goals, is to implement a little competition. Whether it is among members or the board, competition can drive people in a different way. Give something away to those bring in the most members or to the board member that brings in the most sponsors. The money you pay for a reward will be worth it.

 

At the end of the day, you set the goals for a reason. Sometimes it just takes a reminder of the “why” to light a fire under people again. Having this mid-year check in and encouraging the board to become involved is the best way to assure goals are not swept under the rug.

Let your Members do the Talking

Let your members do the talking.png

Your board might have dozens of strategies on how to attract new members but the simplest and cheapest way to grow membership is through your current membership. People are more likely to join your organization if they hear about the positive experience someone else is having in it rather than seeing a list of benefits spelled out on your website.

 

Don’t get me wrong. Having a clear list of benefits is important, however, word of mouth makes a bigger impact. Word of mouth creates a sense of trust that other methods can not imitate. You might be wondering now how to get your members involved with spreading the word and we’ve got a few options for you!

·      Referral program. Offer an incentive for members to reach out to potential members. This could be a discount on their membership, a gift card, or something else creative. Make this program and it’s guidelines clear to all of membership so that you don’t have the same 5 people bringing in all of the new members.

·      Surprise your members. Go outside the box and provide members with something that is not already expected. When members get the benefits that they are promised, they do not see it as something worth sharing with others. They are getting what they paid for, however, if you give them something they didn’t see on their radar, it gets them talking! This could come in a variety of forms.

o   Send a gift card to someone who comes to the majority of your monthly meetings.

o   Do a member spotlight on your website highlighting the member

o   Send a card to congratulate a member on a promotion

The options are endless. When doing these special things for members make sure that they are reasonable, repeatable, and relevant. You want to do things that could be done for a variety of members rather than singling out a member. This will create a bigger buzz to potential members. When depending on members to spread the word, it is important that the board is also involved. The board should be setting the example for members. By reaching out to the community and creating incentive, you should see your membership start to grow.

How to Build Memberships at Every Step in your Organization’s Life Cycle: Wild Apricot Webinar Review

• hOW TO BUILD MEMBERSHIPS AT EVERY STEP IN YOUR ORGANIZATION'S LIFE CYCLE •.png

Kristen recently watched a Wild Apricot Webinar on building memberships at every step in your organization’s life cycle. The instructor broke down the various stages and indicated what the focus should be on for each step.

 

1.     Emerging. When your organization is getting started, it is in the “emerging” stage. This is when early adopters will join looking for something to fill the gap that your organization fills. You should spend your effort focusing on getting the word out, the benefits of being a small organization, and pushing your mission out.

2.     Catching on. The next phase of your organization is “catching on.” In this phase, more people are finding out about the organization and joining. The focus during this stage should be creating processes, reducing fiction, and ensuring an easy time for new members.

3.     Getting the Hang of It. Once your organization is more established, you branding and staffing should have improved. The “getting the hang of it” phase is when people start to care more about the brand rather than just what you are offering. Your attention should be on efficiency and transparency.

4.     Time to Shift. At this point, you are fully set up and known in your industry. You have a broader audience and should be more responsive as well as putting in effort to stay relevant.

 

With each step of your organization, it is important to keep members happy and returning. This is what will ultimately keep the organization afloat.

How to Increase Online Membership Renewals

Collecting checks in the mail can be a bit clunky and unnecessary during due renewal season. It is a constant waiting game. As the processor you are waiting on the check to arrive, then depositing it and the member is waiting to see if the money goes through. This process would be made a lot simpler if members moved their payment process online. It is quicker and more convenient for both you and the member. In order to give members that extra push to online, try the following tips!

 

1.     Express the benefits. Explain to members why it is beneficial for them to pay online. This can be done in an email blast, at a member meeting, or on a handout! Figure out which communication method fits with your membership and run with it.

2.     Simplify the process. Make sure that the payment portal is easy to find and use on your website. Have a button on your home page as well as a separate page for renewing membership. The more places members can find where to pay, the better. Include instructions on how to use the payment portal to make the steps even simpler.

3.     Allow mobile payments. Ensure that your website and the payment portal are both mobile friendly. Many people might remember to pay their dues when they are away from a computer. If they go to pay on their phone and the process is not responsive, they might abandon the idea all together.

4.     Offer an incentive. If you are still seeing resistance to online renewals, offer a small discount to those that pay online. Sometimes that extra push one time can lead to a habit forming action.

 

Moving the payment process online will make your job easier and will eventually make members happier. The hardest part will be getting older members to change their ways but once they do, nobody will be looking back.

Making the Most out of Membership Feedback

When asking for feedback, you might get more than you bargain for. Some people are going to complain about everything and people will rarely share their positive thoughts. This does not make it any less important, however, to ask for feedback. Whether you have a monthly meeting, a big conference, or simply want to know how happy members are with their membership, you can find out a lot by simply sending them a survey!

 

We often use Survey Monkey to reach members after the event is over or just to gage how they are feeling about the organization. If you want to catch them in the moment, print out a sheet of paper with questions on it and collect it at the end of a meeting.

 

Feedback is the only way to grow, evolve, and give your members what they truly want. It can give you insight in how to attract other members, what to change for next year’s event, or what other benefits they would like to see provided.

Exhibitors Matter Too

When prepping for your conference, your main focus is on the members. You want to make sure they are happy and getting their money’s worth which is very important. Exhibitors, however, are also paying to attend and exhibit at your event and deserve some love as well.

Anticipate their needs. Exhibitors require a lot of set up prior to the event. Make sure they have anything they might need or a contact they can get it from. Keep in mind this could include electricity outlets, chairs a map of the showroom, a schedule of where members will be and when they will be in the showroom. Instead of putting the pressure on yourself, you can also ask your exhibitors when they sign up questions like,

  • What technologies will you need the day of?

  • What kind of information would you like to know about attendees?

  • What will you be bringing to your booth?

Consider an event app. An event app is useful for both attendees and exhibitors. It allows them access to all of the information they could possibly need about the event while also being able to connect with one another. Some apps even allow for appointment setting between exhibitors and attendees.

 

Require/encourage exhibitor visitation. If your association requires continuing education credits, offer credits for attending a set number of booths. This benefits both parties and is easy to do. If continuing education is not a component of your organization, offer a different incentive. This could be entering their name into a raffle, discounting membership, or anything else that applies more specifically to your group.

 

Improving your exhibitor experience will bring in more money for events, instill a good reputation for your association among vendors, and leave attendees feeling happy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3 Things to Improve your Member Luncheons

3 things to improve your member luncheons.png

Several of our clients hold a monthly member luncheon that typically includes a presentation and networking. Members, however, are often busy during their work days and find reasons not to attend. If you are looking to increase attendance and make those attending happier, give the following a try!

Surveys. Make sure to survey those that are attending after each meeting. Ask them about the food, presentation, and for any suggestions for future meetings. This is a great way to determine how satisfied members are with the current location, food quality, or content. The Board of Directors can discuss this feedback each month and make adjustments accordingly.

 

Giveaways. Have a small drawing each month. It can be a gift card or a small gift that relates to the season or speaker. Encourage sponsors or members to donate these from their business. This will save you money but gives people something to look forward to at each meeting.

 

Networking topics. Provide a list of networking topics to get your members chatting. They might find it uncomfortable to sit down and just jump into a conversation. Giving them a list of topics will make them feel more at ease about attending future meetings and will hopefully will allow them connect with those around them.

 

Make your member luncheons something to look forward to and something that is always evolving! Your members will be thanking you.

4 Ways to Fill your Newsletter with Content

It’s important to provide your members with content on the regular. They are reminded of their membership and feel like they are getting something useful out of it even when they aren’t attending events. One way to provide that is through newsletters, however, you might find yourself scrambling for something to include each month. Below you can find a list of newsletter content ideas that should spark your creative side!

  • Blogs or articles- If your association already has blogs being written and maintained on the website, reuse that material. Put a short blurb, photo, and link back to the original blog. This will draw people to your website as well. If you do not have your own blogs, find stuff on other sites related to your industry and share it with your members. This will keep them in the know and will be appreciated.

  • Throwbacks- If you have a box of old photos from past events or a scanned copy of the very first convention program, share it with your members in the newsletter! It can be fun to take a look down memory lane and adds something visually appealing to the newsletter.

  • Board Spotlight- Do an interview with a member of the board each month and highlight that in the newsletter. This allows the membership to get to know the board better and gives the board the recognition they deserve.

  • Updates- You also want to make sure your newsletter has some meat to it as well. Make sure to share any updates with organization, upcoming events, and any changes with leadership. This is the stuff they will primarily be looking for in the newsletter.

Make the newsletter something your members will not only skim through, but actually enjoy reading by adding some of these ideas to future months!

Grow your Young Professional Membership

Grow your young professional membership.png

Do you ever take a look around at your membership and notice that the group is full of seasoned professionals that are inching closer and closer to retirement? If so, it might be time to start targeting a younger crowd that can stay in the association for years to come. Obtaining young professionals as members, however, can be tricky. The millennial generation is known for wanting experiences rather than material items. That means you truly have to give them an experience and offers they cannot receive elsewhere. Luckily, a new group of college graduates enters the work force every year so you have a new group to target each year.

 

Reach. In order to convince young professionals to join your organization, you need to reach them where they are. Set up a booth at their college fair, contact the leader of a club that is related to your association, get online. Students at a fair are always looking to get involved in something and students in a club are already involved. These are the perfect types of people to bring in to the association. They are open and willing to learn about something that is more of an extra-curricular. Reaching millennials on social media is also always a good move. When doing this, however, make sure to be relatable and provide useful content. You can’t just have social media and expect someone in a younger generation to follow it.

 

Membership levels. Students coming out of college are often drowning in their student loans. The last thing they will want to do is put more money into getting a leg up in their career. Some options would be to offer a free membership to students or a free or discounted first year of membership. Offering free membership to students, allows them to get involved in the association early and understand the value the organization holds. They are then more likely to continue paying for their membership after their time in college. If you want to ensure that you hold onto them during that transition period, the free or discounted first year will most likely keep them hooked.

 

Benefits. When trying to attract a younger crowd, make sure to stress the benefits. Networking is a huge benefit to post grads. They are looking to make connections in the industry and often struggle with finding a place to do that. These connections are great but there is also a chance that they will find real friends among the members. This can also be an incentive to join. Push the people aspect of the association and any other benefits that would specifically apply to someone just entering the work force.

 

If you make these adjustments and understand your target audience, your association will be booming with young professionals before you know it!

 

Recharging your Membership: Your Membership Webinar Review

Recharge your membership.png

I started to notice lately that one of the associations that I manage was losing their membership’s interest. Less people were showing up for events, emails were being opened up less and less, and nobody was volunteering for committees. Because of this, I decided to watch Your Membership’s webinar, “Recharging your Membership.”

 

The webinar focused around an idea that is often applied in personal relationships, but should be applied to professional ones as well, including associations. That idea is that, “People remember NOT WHAT YOU DO, but how you MAKE THEM FEEL.” Due to society’s shift to a more experience-driven value proposition, it is important to think of how your members feel rather than what you are providing them.

 

People are more emotional, expect things to exceed their expectations, and want things that are intangible. This can be challenging for associations to deliver. Each member is different and might have a different expectation that they are looking for you to exceed. Your members, however, should fall into a similar audience. They all chose to join the association for a reason. That reason is something you should focus on when delivering their experience.

 

The webinar also covered the fact that a member’s last great experience is now their new expectation. You want to leave a good impression in their mind at the end of each time you have with them. If you are hosting a conference, end with a motivational speaker, a concert or a bag full of goodies. Make them feel appreciated and excited!

 

The first step in giving your member’s a positive experience, however, starts much earlier and often with technology. Make sure your association’s website is easy to navigate and does not cause them any trouble. If they do not enjoy their experience on the website, they may be less likely to sign up for events or look for information in the future on the site. Ensure that it is clean, easy to read, and aesthetically pleasing. The same goes for any emails that are sent to that member. These are all contact points in which you can leave a good impression.

 

Shifting your association to be more experience-driven is a necessity in order to maintain a competitive advantage nowadays. Being non-member centric is the biggest threat to your organization. Pull members in and retain them by involving them in the conversation. Create an idea box for members to reach you at, thank them after every interaction and simply make them feel welcomed. This actions can go a long way in membership retention! I am excited to take what I learned and apply it to my own association to help them grow and maintain their members.

Who is Managing your Association?

Associations are typically managed in one of three ways, volunteers, an in-house administrator, or an Association Management Company. With volunteers and in-house administrators, you can run into several issues. Volunteers are treasured in associations and appreciated for the work they put in, however, they do not always have the capacity to put in the type of hours that most associations need to run properly and efficiently. They also might lack the knowledge and skills that can help the association grow rather than just staying afloat. In-house administrators can cost you a pretty penny to keep everything in order. They also have a limit to their skills. One person can only do so much and only has so many skills that can be applied to the association's management. 

 

Association Management Companies, on the other hand, can provide an assortment of benefits to the association while saving you money. Association Management Companies have a group of talented people whose primary focus is to grow and manage nonprofits. By working with a group or small team, you are provided the skill set of multiple people and professionals. In our office, if someone has a financial question, they turn to Heather. If they have an event planning question, they go to Tammy. This team dynamic is beneficial to clients because it allows them to have someone who is an expert on any association related topic at their fingertips. 

 

AMCs also allow the volunteers to focus on strategy rather than details. Whether it is newsletters, managing financials, or sorting through the admin inbox, your AMC can handle it! This gives volunteers more time to think about the mission of the organization and ensure the group is staying on track. 

 

Another benefit of working with an AMC is the buying power they have in the industry. Hotels, for example, know that if they provide excellent service and a good deal for a conference, the AMC will be more likely to consider them for future conferences with other clients. Because of this, your association can get room deals and discounts on other event related services. This benefit can expand past hotels; AMCs have connections with insurance providers, nonprofit attorneys, printing companies, and more! 

 

Step back and look at how your association is currently running. Do you have volunteers up to their ears in work? Are you paying an in-house administrator for a job a team could do more efficiently? Is your current AMC a good fit? Evaluating how your association is being managed is the first step in improving your association, making members and the board happier. 

 

The Importance of a Mission Statement

the importance of a mission statement.png

All associations have a mission they are working towards whether they put it in writing or not. The putting it in writing part, however, is more important than you might think. One, having your mission in writing will hold your board accountable to making decisions that directly follow that mission. They will have something to refer back to when guiding the group and determining plans. Two, having a mission, allows potential members to have a better understanding of your association’s purpose. They will be more likely to join if they have a full understanding of the group and stand behind the mission. 

When writing your mission statement, there are a few things you want to keep in mind. Your mission statement should: 

  • Be clear and simple. The statement should be easily understood by both those in the organization and those who are not. 

  • A full explanation of your association’s purpose. Make sure to cover your basis and explain the entire purpose of the organization in the short statement. 

  • Avoid fluff. Do the previous two together without adding fluff words and unnecessary jargon. This will only complicate the statement cause some people to skip over reading it all together. 

  • Separate from a vision statement. Understand the difference between a mission statement and a vision statement. A vision statement is a declaration of an organization’s objectives rather than an explanation of what the association already does. 

If your board does not already have a mission statement in the books, get together to create a cohesive idea of what your association’s mission truly is. After that, get to writing!  

The Essentials of a Board Orientation

Paint and Paper.png

Joining a Board of Directors can be a tricky decision. You are committing your free time to running an organization for the next year or two. You may also be hesitant as to what you are actually jumping into as a volunteer. As the current, Board of Directors, it is important to train your new members and provide background on the association. At Impact, we have a Board Orientation Outline that we provide for our clients. It ensures that the proper information is shared with new board members and nothing is left out. Here are a few essentials you should include on your Board Orientation Checklist! 

 

An introduction. Take the time at the beginning of your orientation to thank the volunteers for their time and commitment to the organization. This will make them feel appreciated and needed and encourage them to jump right in! 

 

History: Briefly go over how the organization came to be as well as any policies and procedures that are set in place. 

 

Expectations. Share the association’s mission, vision, and core values. Explain how their new role falls in line with those values. It is also important to lay out a relatively accurate expectation for the time commitment involved with their role. Hopefully this was already discussed prior to their joining, but should be reemphasized. Lay out when meetings are, how many they should be attending, and more! 

 

Membership. Include a breakdown of how many member types you have and how many members fall into each type. Discuss the ways in which you would like to grow each type and any discussions that have been made about potentially changing these memberships. 

 

Strategic Plan. Now that you have covered the basics, it is time to get into the nitty gritty or what the group will be working towards. Communicate your strategic plan and allow for questions from your new board member. 

 

Your new board member may be a little overwhelmed at first but the orientation is there to help them catch up to speed with the rest of the group. This could be presented as a document or a one on one between a current and new board member. It is important to be available for questions and encourage any suggestions of change from the new set of eyes. If the new board member has questions about something that was left out, add it to the outline for the next newbie!  

If you are interested in seeing Impact’s Board Orientation Outline, email kristen@ImpactAMC.com!

Preparing your Speakers

Whether you are putting on a conference or small presentation for your members and guests, a large portion of their time will be spent listening to speakers. Because of that, it is important to make sure your speakers are interesting, relevant, and prepared!  

 

Once you have selected your speaker, you have hopefully picked someone who checks off the buckets of interesting and relevant. Your next step is to prepare the speaker. The more prepared they are, the better their speech will go and the more it will benefit your attendees. Follow this checklist of preparation and your speaker will be ready to jump on stage and soar! 

  • Audience Overview. Let your speaker know who they will be speaking to. Explain the association demographics and psychographics to them. Do the members all work in the same industry? Are they all rallied around the same cause? Why are they at this event? Preparing your speaker for the audience they will be in front of will allow them to better prepare for a more customized presentation.  

  • Presentation Styles. This is not your association’s first rodeo. You know what has worked and what has not at past events. Share that information with your presenter. If a past speaker depended on crowd interaction and your group is the quieter type, make the upcoming speaker aware of this. Anything that did not work before is useful for your new speaker to know when preparing their presentation. 

  • Day-of Instructions. Send over an email to your presenter a few days before the event including any details he or she will need to know before arriving. This can include when to arrive, details on audio/visual capabilities, whether or not someone will be introducing them, and your contact information. 

Preparing your speaker will only put both the speaker’s and your mind at ease. It will keep things running smoothly and will ensure a higher satisfaction rate from your attendees. 

Introducing the Georgia Library Association!

Impact Association Management welcomes the Georgia Library Association 

June 28, 2019, Madison, Wisconsin –Impact Association Management (Impact) is excited to announce the signing of the Georgia Library Association (GLA) as their newest client.     

    

“Our team is thrilled to have the Georgia Library Association joining us! We have begun the on-boarding process and can tell this is going to be a great organization to work with. Their Executive Administrators, Ingrid and JoEllen, are eager to support their mission and aid in the success of the association.”, adds Jodi Fisher, CEO, Impact Association Management 

    

About the Georgia Library Association 

The Georgia Library Association was founded in 1897 in order to facilitate partnership among Georgia's librarians who often found themselves isolated in their work. It has since become a leader in library innovation and professional librarianship. The organization is dedicated to developing an understanding of the place that libraries should take in advancing the educational, cultural, and economic life of the state. They also believe in promoting the expansion and improvement of library service and fostering activities towards these ends. 

 

Contact: 

Jennifer Lautzenheiser 

lautzenheiserj@bibblib.org 

www.gla.georgialibraries.org 

 

About Impact Association Management  

Impact Association Management was founded in 2006 by Jodi Fisher, and since then they have successfully supported many Associations in growing and increasing profits and memberships. Now expanded into a robust team, Impact consists of Social Media experts, Non-Profit Administrators and Executive Administrative Assistants with impressive backgrounds in Association support, small business operations and international corporations.  Their mission is to provide customized, efficient, and forward-thinking association management services to small and medium sized Associations with a highly skilled, dedicated team of Executive Administrators.  

   

Contact:  

Impact Association Management 

608.210.3120  

info@ImpactAMC.com  

www.ImpactAMC.com