Membership software can change the experience your members and potential members have on your website. If you have membership software, it is important to take advantage of its full potential. Below are a few ways to make your life easier and your members happier.
Automate everything you can possibly automate!
Whether it is invoices, emails, or renewals, automating it is the way to go. It will save you time and allow you to better serve your members in other ways. Platforms like Wild Apricot have template emails for new members, event reminders, renewals, and more. You can turn this function on and even take the time to personalize them to your association.
Keep an eye on member involvement.
Look into who is unengaged, who is attending events, who is always late renewing. Paying attention to these details can tell a lot about what you are doing as an association. It might show you some things that should change and provide a better understanding of the types of new members you should target.
Collect as much information as possible through event registration without frustrating the registrant.
Ask questions about dietary restrictions, what they are expecting from the event, and more. If you are asking extra questions to learn more, do not make these questions required.
The membership software can be your best friend when it comes to learning about your members and the direction your association should be headed towards. Take advantage of it and learn as much as possible about the platform you are using.