To All You Procrastinators, Here’s Some Help!

As I sit and edit this article for my newsletter that goes out tomorrow, I have a feeling I’m not alone.  My newsletter and blog are posted the same time every month, and I have all month to prepare, yet here I am, 4:30 the afternoon before, and just finalizing things! How many of you have put off applying to graduate school, or even something as simple as a trip to the grocery store (you mean it’s 6:00 already?!)?  Here’s one for you – did you start reading this blog and then stop to check your Facebook news feed?  Right there is a prime example of procrastination.  Ok, you're guilty...now what?

Let's start with a definition of "procrastinate”.  It actually is a Latin word and means “deferred til the morning.”  And in this day and age, with social media becoming more popular each and every day, procrastinating has become way too easy and commonplace.

Procrastination can lead to the following habits:

• Impulsiveness

  If you find yourself leaving everything until the last minute, do you find yourself at the end of the day, in an instant panic, until everything is accomplished?  In these cases, work is rushed, not as thorough or precise, and is more likely to have errors.

• Lack of time management skills

  Imagine that you’ve just spent the last hour reading Reese Witherspoon’s tweets for the week.  You then look down at your watch and realize that you are now five minutes late for your meeting!  Time always gets away from us, especially when we get immersed in the joy of online entertainment and gossip.  Did you find that Twitter was worth missing your favorite spin class or do you now feel really poorly for eating that Dunkin’ donut this morning?

• Poor work discipline

  Do you find yourself scrolling through your phone more often when you need a break from an assignment or deadline?  Are you able to then snap right back into the grind and be as efficient in your day to day business tasks, or do you find your mind wanting more Pinterest?

There are even labels for us procrastinators, believe it or not. We usually fall into one of two categories: structured procrastinators or active procrastinators.

Structured procrastinator personalities are the ones that complete tasks, but those tasks tend to be less prioritized on the list of “to-dos.” For example – you are getting ready for work in the morning and you should probably let the dog out, yet you jump onto the computer to post “Happy Birthday” to that long lost high school friend. Or maybe you have a PowerPoint to put together, but instead you’ve found that you’ve dusted your entire condo, vacuumed, and are now raiding your empty refrigerator.

There are also active procrastinators. These are the people that love the pressure of a deadline so they procrastinate in order to be productive…or so they think. Personally, I think this one is a little crazy, but then again, when I need an adrenaline rush I drink a mocha, so I guess we all have our things!

It’s important to mention that procrastination can lead to higher levels of anxiety and stress. It can definitely become an unhealthy lifestyle and you may even find yourself delaying medical treatment because you are such a procrastinator. That bunion on your foot doesn’t allow you to perform the lunges at the gym, yet that six months of self-recovery is far worse than just having it removed and the problem remedied.

How do you get past the procrastination cycle and back into the swing of things?

• Prepare

  Have everything ready to finish a task when you are about to start a project.  If you are going to study for a test, have your books in place, your study notes, and even that apple so you don’t have an excuse to run to the fridge later.

• Restart

  If you find yourself off track in the morning, there is always time to restart your game plan and get back on track as soon as you can.  Everyone has a bad day occasionally; it’s what you do from that point forward that matters.

• Need help – then ask! 

  Don’t be afraid to find inspiration from others.  Or if your problem is truly too much work, get yourself a virtual assistant!

• Set goals and reward yourself when you complete them. 

  Do you really need to look at the Facebook events page in the middle of your work day, or can you wait until you’re back home?  If you make yourself wait, then maybe your reward can be 15 minutes of social media activity, instead of that rushed 5 minutes at work.  It can be as simple as that!

If you fit into any of these categories or find yourself stuck in a rut with some bad habits, know that there is always hope.  Set some ground rules and if you discipline yourself enough, you can reward yourself just as equally.  Enjoy pinning on Pinterest, or tweet that you just finished a task or wrote a blog.  No one is perfect and we all have our days, but just remember that it’s never too late to change a bad habit into a positive one!

Facebook VS Google: Which To Advertise On?

For those of us that have considered taking a risk and venturing out on our own to start our dream business, one key step we’ve needed to seriously consider is how are we going to advertise to our target audience?  Of course there are big money marketing solutions, but for most of us on a penny-pinching budget, we need something effective, yet cost efficient.  My intent for this blog will be to focus on two forms of battling advertising methods, and which of these may be the best for your new start-up business:  Facebook vs. Google.

What I am going to try to determine is whether it’s better to put your company’s future in the hands of one of the largest search engines out there, Google; or if it’s better to strategize with the future of one of the largest growing social media websites, Facebook.

Reaching the Audience

Yes, it is true that Facebook has one billion active monthly members, but surprisingly enough, the winner here is Google.  Google search engine provides results for more than one billion queries from around the world, every day, and its ads are displayed next to relevant results.  Plus, “Google ads can be displayed on thousands of partner sites, which reach upward of 92% of all internet users in the U.S.”, states author Allison Howen in Website Magazine May 2013.

Target Options

Google can target audiences in multiple ways: using keywords, location, time of day, and general audience interest categories. It has the ability to display to people who have particular interests in subject matter. Facebook has a larger ability to target audiences due to user data collected over time. Facebook can target by location, age, gender, marital status, and interests.

For example, a home design store can target options to reach families that have recently moved, or live in a particular location, or have an interest in décor or personalizing their homes. So, the winner for this category goes to Facebook, although Google is in a close second with the launch of its Enhanced Campaigns capabilities.

Potential to Convert

With Google, ads are displayed primarily based on the intent of the consumer. This means that the consumer is usually searching for a particular product and has an immediate interest. As a result, they make the purchase when they find the results they are seeking.  Facebook ads are based on the user’s defined interests and previous behavioral interactions. As this is somewhat more limiting, the winner in this category belongs to Google.

Campaign Impact

According to May’s issue of Websitemagazine.com, Facebook ads tend to produce customers with longer average lifetime values. Why is this? Well, Facebook ads often lead brands to receive an increase in “likes,” which allows brands to continue marketing to these customers.  Fans then interact with the brand’s content and become more comfortable and likely to continue purchasing.  Likewise, they continue to network the brand by spreading the word to friends and family members.

Is there really a great conclusion to this debate? Probably not! The best form of advertising seems to solely depend on the goals of the start-up. If you are looking for an immediate outreach, then Google is the place to target a larger audience.  If you are looking for a smaller target audience that will grow over time, as the market is continuous, then Facebook could be the best solution. If you want to be absolutely sure, and if the pocket book allows, try both forms and see where you notice the most activity. Track, track, and track again!

Find out how our association management professionals can enhance your social media efforts.

4 Steps to an Effective LinkedIn Company Page

Did you know that you can take control of your LinkedIn company page and post updates, job opportunities, company thoughts, FAQs and perspectives?  If not, here are some tips to get you started.

1. Create/Complete/Update your company page

LICompanyPage

You can’t get started until you have one, and it won’t help you if it is out of date.  If you are looking to enhance your page, keep in mind that you can post images, videos and rich media content to support your on page text.  You can also and build out your products and services pages.

To get started on creating your company page, login to LinkedIn, click on the Companies tab, and click Add a Company on the right hand side.

2. Build a following

This can be current employees, their friends, your friends, your customers, almost anyone.  Let your employees and clients know they can follow your company on LinkedIn, just like they can on other social media outlets.  To get in the mix of other companies and individuals, follow your peers, vendors, and other companies you interact with. If you want to be more direct, send an announcement to request people follow your page and provide them a few good reasons WHY.

3. Provide value-add content and interact

People and other companies are not going to follow you unless there is a strong reason to.  Engaging people through job postings or company updates is a great start, but this may not create long-term interest of  your target customers or clients.  To do that, provide them with value-add updates that can help them and/or their business. Remember, social media is about attracting customers, but to attract customers it cannot be all about you and your business.  Instead it must be about them and their needs, and how you can best fulfill them.  Keep this in mind and provide helpful and value-add content to develop yourself as a thought leader and great partner for your followers, clients, and customers (potential or existing). Remember that questions are a great way to start a discussion and engage your audience. Help facilitate interaction with your company and start conversations with your followers.

4. Monitor your efforts

There is a great analytics feature to help you monitor who is visiting your page and viewing your information. This is just a straight numbers game, but to get information on who is engaging with your page, you can see this on your company profile. Pair those two pieces of information together and you should get some great insight on your company pages’ success.

Impact’s team of association management professionals are experts at establishing, maintaining, and growing social media accounts for our clients. Learn how we can help build your association’s social presence and ultimately increase your membership and engagement.